It’s my job to communicate a lot of information into an entertaining video under 1 minute in length. Can it be done? Yes. For the Easter Project, I cut out the long fluff and added short fluff. I visualize the information with images and video. Making all the information available elsewhere such as website, brochures, etc. Since this is an invitation, I chose a person who is friendly. Then I used graphics to break up each event.
For all of my videos I do a bit of research, look for inspiration and then mix all the ideas together to form a video. The Easter project’s inspiration came from a Nike ad.
I added some vintage Jesus Christ paintings that can’t be seen clearly but are there to give add some texture.
The graphic department came up with the overall look in the form of a logo. I kept the logo the same and just added a bit of color.
You can use the artwork others have created to pull inspiration from and then make it your own. Try to stay away from creating a carbon copy of others work, try to develop your own look and style. Discovering my style in videos is something I am still working on.