When You’re Out of Times and Ideas

When creating in After Effects its easy to get frustrated. For one, there is the blank canvas. The beginning stage of, “not knowing what you want to do”, can in itself waste time. Deadlines can be your worst enemy or best friend. They help you make up your mind and get on with your life.

You might begin with a few ideas and find that trying those ideas are costing you hours. What you need is a solid idea.

Search around and find some art work of colors you like and see if it fits the project. Next look through your files and see if there is anything you’ve created before that you can re-use in your new project. Then close your eyes and image movement taking place. Now animate your design and bring it to life. Don’t feel bad for trying something out and deleting it after. The earlier you admit to yourself its not working, the less time you will waste. Chances are the next attempt will be, “the one”..if not, go back and get a new idea.

Creativity begins with an idea.. if you are at a wall and have no ideas, then don’t feel bad if you have to copy another person’s ideas but the key is to make it our own. When I was interning at Warner Brothers, they did this all the time. They research other designs and copied ideas. After seeing this I no longer felt guilty for getting inspiration from other places. Notice I didn’t say “copy” someone’s video.” The internet is a small world.

For this countdown, I was low on time. I opened up a past conferences title opener,  adjusted the colors, and camera view. It took me sometime to animate it but it was the design that took the longest to come up with.

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