Marketing says know your audience, as a mega church media director I say, know the culture.
The mistake I made in the past was looking too much at videos made by other churches. It took me years to realized what type of church I was apart of. It was only then was I able to create genuine projects that reflected the life of my church. The Rock is an inner city type church, a melting pot of different cultures, age groups and personalities. I had to connect my heart to what God was doing at the Rock. What works great in the OC may not work great for people in the IE.
When creating media, it starts with your heart and perspective. No matter the size of your church, if you are their editor, stop and see what is taking place in front of you.
Ask yourself what kinda culture your city is? What is the heart of your Pastors and leaders? The voice of the editor is important. You set up the details for guest who walk in to the building for the first time.
Become the eyes and ears of what God is doing. Don’t tell them, show them.
Here is a countdown I created to play before church. Though its on while everyone is walking around, getting to their seats, I wanted to show guest and those who’ve been coming to The Rock for years, what God is doing. We are moving and alive who cares about the people who live in our city.
I wanted to show the heart of what we believe in.