Making a Video

Thank goodness we don’t live in the early 1900’s, other wise creating anything visual would be difficult. Making videos are easier than ever but you will still face some big obstacles. You won’t know how to make a video until you try, more than anything, you learn by doing and each video is different, with different challenges. You will get better after each one. The mistakes you learn in video #1, you will apply to video #2.

As I am teaching new people who are highly interested in creating videos at work, I often don’t know where to start, there is so much to learn.

Here are a few areas you should try to grow in.

-Graphic design
-Story telling
-Communication
-Marketing
-Editing Software
-Codec’s, Formats, Compression
-Files Organization
-How to work a Camera, tripod, etc.
-Lighting
-The history of the technology of TV, history of film

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The list looks a little like a school curriculum and if you can go to school to learn how to work in post-production, go. But like many of my co-workers, they learned by interning at church. Internships are great, if they allow you to be apart of the projects. Regardless on how you learn, you learn by investing time, focus, passion, and heart.

Here are some tips on how to create a video.

1. Know what kind of video you are making. (Commercial, comical, drama, short film, documentary, music, etc.)
2. Know what you want to say. (This product is the best, come to this awesome event, look how fun this event is, here is our history, etc)
3. Look to see how others have done it, and see how you can make it different.
4. Create the Script, know what needs to be said and what text has to be on screen.
5. Create story boards or thumb nails for animations. Layout your Graphic Design.
6. Gather your gear, and people who can help out with filming. Audio person is key if you need good audio.
7. Film – make sure your shots are steady and help tell the story. Watch your white balance, focus, whats in frame, exposure.
8. Edit – Capture your footage, (Make sure you know where your files are going; be organized!) know what format your will be editing in (h.264 or NTSC), what aspect ratio, widescreen or box TV screen (16×9 or 4×3),create your cut, lay down the story, put music to it. Have someone look at it to see if it makes sense. Ask for their input, even if they don’t know about videos.
9. Export your cut into a graphic software (After Effects), follow your animation thumbnails, if the animation doesn’t work out, try something else. Check out http://www.videocopilot.net/ for after effects tutorials. Avoid fancy fonts or colors that maybe hard to read.
10. Import back in to your editing software, fix any audio. Export.
11. Convert your file in to the correct format: .mp4 for web, .mov for DVD or to load up somewhere else.

Being organize will help you out so much in the end, never “Untitled” anything or save on the desktop! Some twitter friends gave a great suggestions to name the file with the date and what it is. At work we all do this now. Put the date on our file that it has to be played. ( 030913 Intro)

Hope this helps, feel free to ask questions if you have any.

Author: Moniemuse

Video Editor & Media Department Director

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