The Secret to Great Work

It wasn’t until recently I discovered the secret to great work. The answer might surprise you. For me, it clicked a few weeks ago when I tweeted how it took me seven versions to get a video just right. An editor, who does amazing work, responded how it normally takes them doubled that.
It was then I realized the secret: refining.

For so many years I created videos making three or four miner adjustments, which were actually fixes, thinking it was as good as the project can get. Not knowing, I was limiting my creativity. It’s true, there comes a point when you must abandon your project but that can become an excuses. What would happen if I change my attitude and start to ask myself questions about my work?

How can I make this project better even when it looks like I have a final product?
What can I do to get it just right?

As artist, we can get offended if we don’t get the project just right on the first, second, third or 20th attempt. You mean we aren’t creative geniuses? I’m pretty sure William Shakespeare didn’t write Romeo and Juliet on the first try. There was editing, adjusting, fixing, refining.

Another editor once twitted, “The first cut is like a fat lady falling down the stairs”. That visual gives us comfort, it tells us creatives, we aren’t the only one who’s first attempt is a mess. As you ask for feedback from friends, colleagues and yourself, you will see your work improve.

It takes great effort to achieve great work.

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