We’ve all heard, “Fake it until you make it.” Well, I’ve never been a good actor and my awkward facial expressions revile I haven’t a clue what I’m doing.
Last month was one of the most challenging at work, our conferences demand innovations, creativity, and meeting tight deadlines. I found myself with a large work load which for a second I allowed myself to get overwhelmed. I started to ask the questions, “What would I do if I were a creative director? How would I lead my team of designers and other visual communicators? How would I approach clients with ideas instead of waiting for them to give me the answers?”
I began to search for more insight on line and found, Making Ideas Happen by Scott Belsky. I bought the audio book so I could listen while I worked. It gave me great insight that I wasn’t the only creative who was going through what I was facing. Many big corporations and marketing firms where facing the same issues, “How can we make creative ideas happen?
It was nice to learn how to be a creative director. I never thought of myself as one, but the more I listened I saw I had been organizing creative ideas with my team for the past year. Here are some of my highlight notes.
Creative plus structure and organization equals impact
Ideas = impact
When having brainstorm meetings leave with action steps. Each person needs to own their action steps, have everyone repeat them back to be sure they understood.
Capture ideas by creating a place where you can save references, ready for you when you need them. I started to save images of instragram photos I really like for later inspiration. Blog: Be Deliberate with Instragram
Create your “to-do list” with action steps using a verb: ex: capture new footage and delete off SD card.
Write awaiting if it includes another person’s responds. Use the word Insure to remind yourself the task isn’t complete. ex: awaiting video approval, insure Jane approves before it’s uploaded.
Share knowledge with your team: Email team to submit leadership, marketing or production article or podcast: something they learned or that’s interesting.
Have a back binder idea list, maybe now isn’t the time for the project, but it doesn’t mean it can’t be used for the future.
Get action steps from team confirmed, so you know it’s understood it
Idea: Create an energy line on a white board, create note cards listing projects and place on a line of urgent, importance, future.
Challenge meetings: this doesn’t make sense, why are we doing this..
Make the changes in the beginning of the projects and not during the project’s launch
Celebrate progress when task is complete
Idea: Post it note to do list
Allow your team to get in the zone. A good sign is head phones.
Organization is a major force into making ideas happen
All fantastic ideas for leading a team of creative with major projects that have heavy deadlines. After all was done, I saw myself in a new light. I just added another skill to my resume of life. I later heard a teaching from, Paul Scanlon who is a pastor in the UK say, “Dress for where you are going… The movement beginnings inside you first.”
After completing the book, I was able to approach stressful situations with an idea of what to do, what to say and what ideas worked best for my team. I was also able to empower those who where making large decisions it was okay to experiment and try different things out.
So I encourage you. – Give your self a promotion and start dressing for the part.