Book: Every Idea is a Good Idea

I look at books as mentors. Its my way of having a cup of coffee with an expert on any given subject I’d like to learn more about. Seems like there is a new wave of books are being written – sharing information.

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I discovered, Every Idea is a Good Idea by Tom Sturges while at the book store with my nephews. As they were checking out the toys, I was drawn to this book because of the cover. I loved the simple design idea. It had a retro look to it. When I opened it, I read a small part about how to create new ideas. Since I am collector of ideas, and depend on my found research to create new work, I got the book.

The first few chapters is more about how successful song writers found their ideas. Though, I’ve only day dreamt of writing a song, it was interesting to hear how iconic songs were written or tv sitcoms came together by discovering and collaborating ideas. How one find’s an idea and makes it into something

Here are some take aways that will encourage you to be prepared to do something with your ideas.

–  You sit and focus completely on your creative goal, almost meditating on it and then with a burst of energy give into the entire first draft of your idea, letting it explode out of your intellect.

– Look for a chance to change what you do and how you do it. Think reinvention, not only of yourself and your creativity but of your process, too.

– Show up every day… sooner or later your talent will emerge.

– See what you are not great at and find someone who is as great as your weak links as you are at your strongest.

– Only you can complete your thoughts. What ever it is before you get up and walk away make sure it has a beginning and an ending. Do not let your idea just sit there unfinished.

– Mark that spot with the big X and move on; just keep creating. Do not interrupt the flow of your ideas, the pace of you’re thinking, the tempo of your thoughts…Trust your mind to find the right word or phrase later when you’re not under pressure and in the middle of transcribing a new idea from your mind to paper or computer.

– …if it is something big and long and complicated, a table of contents will be a blueprint from which you can more easily and readily access and evaluate the quality of your efforts… keeps the focus of the peace in view.

– “Even half a good idea could inspire someone else’s even better idea.” Ken Levine, television writer

This paragraph describes creativity beautifully.

 – Creativity is the freedom that comes with believing that there is no perimeter, that there is no stopping, that the possibilities of thought are endless. It is the power to believe that there is no shoreline. Creativity is having faith in the sanctity and perfection of the unlimited imagination and the joy of the knowing that ideas are infinitely available, always being refreshed by some deep underground stream feeding into the pristine lake.

Don’t underestimate your ideas. Be ready to do something with them.

I create new ideas from asking questions, being inspired by a phrase I think of. Usually its my opening sentence. An element that attracts me from another’s design, art work or music. Something insightful said by my pastors, boyfriend, or family member. Books, books and books. Podcast, tweets, and past memories. Movies, commercials, and a comment someone says. Anything that makes me say, “Huh.”

Thanks Tom Sturges, I enjoyed the cup of coffee with you exchanging ideas and talking about creativity.

Author: Moniemuse

Video Editor & Media Department Director

14 thoughts on “Book: Every Idea is a Good Idea”

  1. Guess I have a new book to add on my “to purchase” list. 🙂

    Speaking of which, it’s sad how “creativity is the freedom that comes with believing there is no perimeter”.Take blogging for example, if I’m writing to a particular set of audience, I’ve already built up my perimeters. How far will be creativity go?

    1. Good point, I have the same issue with blogging, hitting a wall of ideas. I find when I am open to share whatever I am at and into, that creates new things to write about. If I’m facing an issue, most likely my audience is or will. Creativity can be connecting the dots and making scenes of randomness.

  2. Sounds like some fantastic advice, I religiously subscribe to the first bullet-point. I do write everyday, but I try to brainstorm all day while driving at work and then lay down some serious content after I cool down at home.

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