Design’s Best Friend – Font

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What is it about book covers that draws us in closer to open up to the first page – and even causes us to buy? As I walked around the book store I noticed fiction book’s had the most creative and engaging covers. I began to look around to see which books grabbed my attention most, then asking myself why?

As I snapped some photos of the books that I was drawn to, I noticed the font choice. They were very clean, easy to read, some font’s were entertaining, or the very opposite – plain. For me – I am attracted to mysterious covers that don’t say much but are visually interesting.

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It’s known that the prelude to a film sets up the tone – same can go for the font used in design. Just like the title is a critical part to the book, so is the font choice you make for your videos. It becomes the eyes to the soul. Your font is your element that requires eye contact. 

As I’ve worked with more volunteers who come in the office to learn video editing, I am discovering knowing how to design is very important to the creation of videos. You want to connect with the viewers to watch and be engaged in what your video is saying. Design might seem like a whole different subject from editing footage and creating a story. But just like a book, the cover gets the reader to read the story inside.

Processed with VSCOcam with c1 presetThis recent year, I’ve been more strategic with my font collection. I created a personal archive on flickr of screen shots I’ve taken when I come across font’s that attract me. I also organized my font book to hold my favorite fonts, making it easier to find what I am looking for when I am designing a new video.

I would encourage you to develop your own style by discovering your style – what attracts you and why. Some create Pinterest boards but I found if everyone is pulling from the same source of inspiration – everything begins to look the same. I follow different typography artist on different platforms to keep good smart design in front of me always.

Also, take the same to learn the foundations about typography; sans serif,  serif, modern, leading, tracking, kerning, basically space and weight in and in-between letters. There are many books, on-line videos and blog post about this subject. Grow in your deep understanding about fonts and it will help you design with a purpose. Here’s a youtube video I found that gives a good understanding about the history of fonts.

A great talk about typefaces – http://typographica.org

Some Instragram’s to follow & so many more these artist will lead you to.

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Author: Moniemuse

Video Editor & Media Department Director

2 thoughts on “Design’s Best Friend – Font”

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