I want to introduce to you my top 3 books on creativity. Reading about creativity will inspire you to use your talent on a daily basis, and teach you how to develop original ideas. Here are my top 3 favorite books.
Imagine by Jonah Lehrer talks about how creativity works. Every creative, even the creative geniuses, admit there is a process they go through to bringing their idea to life. “Once we learn how to creativity works we can make it work for us.”
He also has a chapter where he talks about outsider thinking. Sometimes when you’re younger, it’s easier to create because you don’t know enough to be an insider or an expert, due to ignorance there is a creative advantage. As we get more experience, we start to repeat ourself over and over again, “You must constantly try to forget what you already know.” Finding new challenges can help you approach things in a new way. This book was pulled from the shelves when parts of it were found to be fabricated, wish I knew what parts!
Making your Creative Mark by Eric Maisel is second on the list. I found this book in San Francisco and read it throughout the trip . One thing I was struggling with at the time was how to be creative for myself and not just for someone who pays me. After reading this book I was inspired to finally do YouTube, and leave a creative mark on the world.
This book acts like a manual for the creative journey, asking questions and giving practical steps. It was also comforting to hear stories from clients the author helped build their confidence when entering the market place. “You want to step out of the shadows and standing up for your work and your future”, “ your best life in the arts is dependent on your confidence level.”
Next on the list is a book written by Pixar and Disney animation President Ed Catmull Creative inc. It was fun reading about how one of the most creative company’s function in creating animation films. He shares the genius of the company, the struggles of solving story problems and the hard process of making successful films. He gives you an inside look on what it’s like to work for a creative company, how they work hard to make life enjoyable for its employees. Steve Jobs was part of creating their office building, “everything about the place was assigned to encourage people to mingle and communicate to support our filmmaking..” One thing that stood out, Pixar was never afraid to admit what wasn’t working in their films and even in the office, they had open communication to call things out and to talk about it. We are invited to see how Pixar‘s creative culture with Pixar‘s braintrust- it’s a system for straight talk. They gather in a room and have them identify problems and encouraging them to be candid with one another. “As a creative we thrive when we work alone but an important skill to learn is how to work with other creative’s and other people in general how to make your idea come to life.” I read this at a time when I became leader of a department and it really help me create an environment for the team to create.