Book: Every Idea is a Good Idea

I look at books as mentors. Its my way of having a cup of coffee with an expert on any given subject I’d like to learn more about. Seems like there is a new wave of books are being written – sharing information.


I discovered, Every Idea is a Good Idea by Tom Sturges while at the book store with my nephews. As they were checking out the toys, I was drawn to this book because of the cover. I loved the simple design idea. It had a retro look to it. When I opened it, I read a small part about how to create new ideas. Since I am collector of ideas, and depend on my found research to create new work, I got the book.

The first few chapters is more about how successful song writers found their ideas. Though, I’ve only day dreamt of writing a song, it was interesting to hear how iconic songs were written or tv sitcoms came together by discovering and collaborating ideas. How one find’s an idea and makes it into something

Here are some take aways that will encourage you to be prepared to do something with your ideas.

–  You sit and focus completely on your creative goal, almost meditating on it and then with a burst of energy give into the entire first draft of your idea, letting it explode out of your intellect.

– Look for a chance to change what you do and how you do it. Think reinvention, not only of yourself and your creativity but of your process, too.

– Show up every day… sooner or later your talent will emerge.

– See what you are not great at and find someone who is as great as your weak links as you are at your strongest.

– Only you can complete your thoughts. What ever it is before you get up and walk away make sure it has a beginning and an ending. Do not let your idea just sit there unfinished.

– Mark that spot with the big X and move on; just keep creating. Do not interrupt the flow of your ideas, the pace of you’re thinking, the tempo of your thoughts…Trust your mind to find the right word or phrase later when you’re not under pressure and in the middle of transcribing a new idea from your mind to paper or computer.

– …if it is something big and long and complicated, a table of contents will be a blueprint from which you can more easily and readily access and evaluate the quality of your efforts… keeps the focus of the peace in view.

– “Even half a good idea could inspire someone else’s even better idea.” Ken Levine, television writer

This paragraph describes creativity beautifully.

 – Creativity is the freedom that comes with believing that there is no perimeter, that there is no stopping, that the possibilities of thought are endless. It is the power to believe that there is no shoreline. Creativity is having faith in the sanctity and perfection of the unlimited imagination and the joy of the knowing that ideas are infinitely available, always being refreshed by some deep underground stream feeding into the pristine lake.

Don’t underestimate your ideas. Be ready to do something with them.

I create new ideas from asking questions, being inspired by a phrase I think of. Usually its my opening sentence. An element that attracts me from another’s design, art work or music. Something insightful said by my pastors, boyfriend, or family member. Books, books and books. Podcast, tweets, and past memories. Movies, commercials, and a comment someone says. Anything that makes me say, “Huh.”

Thanks Tom Sturges, I enjoyed the cup of coffee with you exchanging ideas and talking about creativity.

The Client’s Vision

Screen Shot 2014-05-02 at 9.50.53 AMThere is no wrong answer when it comes to creating, it becomes what feels like you’re wrong when you are creating something for a client and they disapprove. No one enjoys hearing, “I don’t like that” or “It’s not what I want.” What I’ve learned through out the years of creativity and making it into a career, is that I am the listener and the client is the dreamer.

The client has an idea in their head and wishes to transport it. Once in a while you meet up with someone who knows exactly what they want. Most of the time, it’s a guessing game. In both cases, there can be a lot of back and forth, fine tuning the project to match what the dreamer sees.

For a recent project, the description I received was make the promo fun, and to resemble a t-shirt ad the submitter saw. When I tracked down the image, I was able to get a glibs of what style to go towards. When I completed the project and send it to be looked at, the submitter gave me some changes that she wanted, it wasn’t what the dreamer dreamt.

I realized that the first video I sent her wasn’t wrong it was just a different than she wanted. It was a matter of preference. Both promos would catch the attention and deviled the same message.

As an artist and a creative person, feed back and changes isn’t a bad thing and shouldn’t be taken personally. As the editor, you are putting the puzzle and your goal is to deliver a finish product the client loves. Of course, everyone loves hitting a home run, which is always the goal but getting on base is just as important. I am learning to ask more questions and include the submitter in the creative process.

First Draft –

Final –