Video: Know the Culture

Marketing says know your audience, as a mega church media director I say, know the culture.

The mistake I made in the past was looking too much at videos made by other churches. It took me years to realized what type of church I was apart of. It was only then was I able to create genuine projects that reflected the life of my church. The Rock is an inner city type church, a melting pot of different cultures, age groups and personalities. I had to connect my heart to what God was doing at the Rock. What works great in the OC may not work great for people in the IE.

When creating media, it starts with your heart and perspective. No matter the size of your church, if you are their editor, stop and see what is taking place in front of you.

Ask yourself what kinda culture your city is? What is the heart of your Pastors and leaders? The voice of the editor is important. You set up the details for guest who walk in to the building for the first time.

Become the eyes and ears of what God is doing. Don’t tell them, show them.


Here is a countdown I created to play before church. Though its on while everyone is walking around, getting to their seats, I wanted to show guest and those who’ve been coming to The Rock for years, what God is doing. We are moving and alive who cares about the people who live in our city.

I wanted to show the heart of what we believe in.
Helping people.

Blog: You Are More Than You Think

When I was in Australia for college, teachers from all over the world would come to do seminars. Most of the time I was day dreaming but once in a while they would share a story that would capture my attention.

One speaker told us about two bricklayers. One was asked what he did for a living, he answered, “I lay bricks down.” When the other was asked the same question he answered, “I build cathedrals.”

All through out college in Australia I was told, “Go after your dreams! Change the world.” When I returned home it seemed like all my college mates were doing just that except for me. For years I felt like I was, “just laying down bricks.”

I follow so many amazing people on twitter, sometimes it makes what I am doing seem small.

I started off in the graphics department at The Rock Church updating their bulletin. A year later, I was asked to help out in the video department for some of their conference videos and was soon promoted to be a video editor. Everyday I was learning and growing but I didn’t feel like I was, “changing the world.”

And that’s when I went on a journey.

During this time I discovered my dream is whatever God dreams of. His plan is better than what I can think of. Second is, I’m not just a video editor but I am a voice. I realized all the work I do behind the scenes, has great purpose.

My vision for myself 10 years ago was to create junk mail. God’s vision for me was to lead a media team of an amazing church. I am now the Tina Fey at my job.

We look at our self and only see our ability but when we look to God, we see His, which has no limits.

This song has a great line that spoke to me.

“I wanted fame cause I thought fame would prove to me that I was great. It never came, I was a failure to myself, its the weight of the world that swallow you alive…Spirit First.”

Now, I know I am building cathedrals.

Video: A Journey Battling Breast Cancer

One of the last projects I worked on at The Rock was Pam’s story about her battle with Breast Cancer. There would be times when I would watch my cut to review it and be taken by her faith and courage. I was excited when I was told it would be played at the weekend services. That meant 13,000 people would also be encouraged by Pam’s bravery.

(7 Minutes)

Thank you Pam for opening up your journey, I know it will help and encourage so many others.

Video: The Story of a Fallen Hero

The past few months I have been working on a special project for a family from my church. They asked me to create a video about the life of their son.

I don’t do very many side video projects because the time it takes but when the father asked me, I could see it in his eyes that this project was very important. We then began to work together on a script and arrange interviews.

As I came to the end of editing the video, I realized that the men and women who sign up for the military enter into a whole different reality. They sacrifice their lives to fight for freedom and for the safety of Americans.  Raymond’s life displayed passion for the service and love for his friends and family.

Now when I hear of soldiers dying overseas, I think of Raymond and what their family have been though. It was an honor to tell Raymond’s story.

The video is 20 minutes. Feel free to share your thoughts.
This video was created for the Murphy Family.

Credits:

Interviews, filming, video editing, audio recording:  Monica Briano
Script: Monica Briano & Paul Murphy
Voice over: Jamaal Brown
War details and family footage provided by : Paul Murphy
Various War and News clips: Youtube sources
Soundtrack: Halo 3 & Clint Mansell

Video: Love Fool Animation

Here it is guys. The animation that took days of my undivided attention. Shane drew the art work and I brought this little girl to life in After Effects.

The youth department asked me a while back if I would create an animation for the “Love Fool Sex and Dating Series”.  I watched Gumpy,  one of my favorite childhood animations for inspiration. There were a few things I noticed, one, their mouth didn’t follow perfectly to the voice and two, sounds effects do a world of wonders! I felt empowered and went to it. Here is it. Enjoy.